PRIVATE SOCIAL NETWORK: URBAN CLOTHES WITH TECHNOLOGY
MAKING THE HISTORY OF CLOTHES PERMANENT WITH A TIMELINE AND SOCIAL NETWORK.
ON THE RISE LUXURY BRAND POSITIONS THEMSELVES TO BECOME THE FIRST VINTAGE ITEMS WITH A TRACKABLE HISTORY.
CURRENT VINTAGE ITEMS HAVE NO TRACKABLE HISTORY. WHEN AN ORDER IS PLACED, EACH ITEM RECEIVES A DIGITAL TIMESTAMP AND SOCIAL CONNECTIVITY OPTIONS ALLOWING FOR ITS HISTORY TO BE TRACKED AND SHARED ACROSS GENERATIONS WITH JUST THE TAP OF A COLLAR.
THE RECYCLED MATERIAL AND TECHNOLOGY THAT GOES INTO EACH ITEM ENCOURAGE SLOW FASHION. THEIR DIGITAL INNOVATION PAIRED WITH BLANKS FROM EVERYBODY.WORLD SUPPORT THE SUSTAINABLE TRANSFORMATION OF POST-INDUSTRIAL TRASH INTO A MULTI-GENERATION CLOSET NOVELTY. ALL PRODUCTS ARE INTENTIONALLY OFFERED IN LOW QUANTITIES AS EACH ITEM IS HAND PRESSED, TAGGED AND SHIPPED IN HOUSE.
DESIGNED FOR THRILL-SEEKING MISFITS, PRIVATE SOCIAL NETWORK IS A CULTURAL SYMBOL THAT FUSES DIGITAL AND STREET. THEIR ETHOS IS BOLD AND CENTERED ON LEVERAGING THE LATEST TECHNOLOGY AND URBAN SUBCULTURES SUCH AS MINI BIKES, SKATING, GRAFFITI AND CARS. THE GARMENTS THEMSELVES ARE PREMIUM AND UNDERSTATED.
BEYOND INK, COMPUTER CHIPS AND COTTON, PRIVATE SOCIAL NETWORK OFFERS A PLATFORM THAT PAIRS THE OVERLOOKED YET AMBITIOUS INDIVIDUALS WITH SUCCESSFUL ENTREPRENEURS WHO WERE ONCE IN THEIR SHOES. WITH A MEMBER ONLY SUBSTACK CHAT AND IN-PERSON PRIVATE EVENTS, THEY OFFER A NETWORK DEDICATED TO: MENTORSHIP, ENTREPRENEURSHIP, SELF-DEVELOPMENT AND AUTHENTICITY. ANNUAL FULL SCHOLARSHIPS ARE OFFERED THROUGH THEIR KICKSTART PROGRAM.
IN AN AGE WHERE THE “POSITIVE” ROLE MODEL BEHAVES WITH EGO AND SELF-INTEREST, PRIVATE SOCIAL NETWORK AIMS TO GENERATE INNOVATIVE PATHWAYS FOR THE NEXT GENERATION OF LEADERS. PREMIUM MARGINS ARE USED TO GROW PROCEEDS FOR THE BIG BROTHER PROGRAM AIMED AT UNLOCKING THE POWER OF THE YOUTH.